The Trend of Smart Phone in China
Smartphone shipments from 2011 to 2013 Red represents China There are several factors that contributed to this decline. China Mobile (microblogging)'s 4G TD-LTE network was officially launched on December 18, 2013, resulting in 4G mobile phones not fully entering the market before the first quarter of 2014. The gradual popularity of tablet phones and channel inventory have also played a role. “More and more people see China as the engine of growth in the global smartphone market, but now we see the first decline in a star market,” said Melissa Chau, Senior Research Manager, Customer Equipment Team, IDC Asia/Pacific. "As Apple and China Mobile reach a 4G mobile phone sales agreement, and more and more 2G and 3G mobile phone users turn to 4G mobile phones, China's smart phone market will certainly see new growth momentum in the future.
However, this driving force is limited because it requires giving the user enough reason to update the phone. Looking ahead to the market prospects of Asia/Pacific (excluding Japan), some mature markets are close to achieving market saturation, and the Chinese market will also show more obvious moderate growth. First, market growth hotspots will increasingly move toward emerging markets. Although the growth of the Indian market is clearly behind China, India has become the world's third-largest smartphone market in 2013, surpassing Japan, the United Kingdom, South Korea, Germany and France. Second, China's mobile phone operators have already achieved relatively satisfactory results in the local market, and turned to opportunities for overseas expansion. This trend has already begun in 2013 and IDC expects it to become more common in 2014. “China’s mobile phone manufacturers are increasingly eager for the international market, not satisfied with just being a Chinese brand. The most obvious performance is the acquisition of Motorola’s mobile phone business by Lenovo Group. Even smaller companies such as OPPO, BBK, Gionee and Xiaomi, They are all looking for opportunities for overseas expansion.” Regardless of the trend of Chinese smartphones, the market for electronic raw materials such as Dow Corning series and plastic anti-fingerprint oil is still stable and sales volume is growing.